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Hood to Coast Relay


 
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AT A GLANCE

 

EVENT TYPE: The world’s largest overnight, long distance relay race

ATTENDANCE: 18,000 relay participants, estimated 60,000 attendees at finish line party

DURATION: 3 days

GOALS:

WASTE

  • Improve waste prevention efforts

  • Establish resource recovery rate & other key metrics

  • Reduce overall use of single use plastic water bottles

  • Zero plastic water bottles to landfill

ENGAGMENT

  • Evolve the Hood to Coast brand by focusing on the commitment to a new comprehensive waste prevention program for 2019 and beyond

  • Increase waste reduction efforts via stakeholder engagement in an integrated communication strategy

RECOVERY RATE: TBD

 
 
 

SERVICES


 
 
 

WASTE

  • Consulted on goals, designed strategy

  • Developed a guide for food and beverage partners, highlighting requirements and suggestions for waste avoidance and on site procedures for sorting recycling from landfill bound waste

  • Will provide a team to sort through recycling at Start line, all Exchange Points, and Finish Line to remove contaminants in the recycle streams.

  • Track metrics including resource recovery, waste generated per person, and plastic water bottles avoided, value of redemption bottles donated to community groups.

ENGAGEMENT

  • Consulted on goals, created an integrated communications strategy

  • Write messaging and content

  • Design and graphic support

 
 
 

STRATEGY


 
 
 

WASTE

  • Increase quantity of recycle bins available to participants

  • Establish partnership with community groups for redemption bottle fundraising opportunity

  • Provide bulk water at volunteer stations instead of single use plastic bottles

  • Source paper, rather than plastic, finish line water cups

  • Sort through all recycling to eliminate contamination risk, sort through landfill material to recover recyclables

ENGAGEMENT

Participants

  • Through participant handbook, website, e-blasts, and social media, communicate to participants about the event’s efforts and top three most impactful ways they can participate in waste reduction efforts:

  • Design a sustainable behavior pledge, encouraging participants to use a refillable jug and water bottle in replacement of single use disposable bottles in relay vans

  • Create hashtag #racemorerunless to encourage social sharing about pledge commitment

  • Design a sorting guide for tips on reducing waste and sorting recycling from landfill waste at exchange points    

  • Distribute printed sorting guide and recycling bag at packet pickup, encouraging participants to sort their recycling from landfill material

Volunteers

  • Create training messaging and guidelines for exchange & finish line volunteers on responsibilities associated with resource recovery efforts

Food and Beverage / Catering

  • Create guidelines communicating tips for reducing waste and how to sort recycling from waste generated at concessions areas

 
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RESULTS


 
 
 

stay tuned; results will be posted in September 2019!

 
 
 
 

 
 

Learn More About Our Holistic Approach